"It guarantees delivery of paid-for bulk email based on the sender paying, not based on users' preferences," Lochart told Red Herring. Apparently not.Īccording to Andrew Lochart of the email service provider Postini, AOL's effort "badly misses the mark" because it will lead to more spam in user inboxes. You would think that AOL could better spend its time and energy improving the existing spam filters.
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It may get worse, even, as AOL tries to "incentivise" more users to move from the free lane to their toll road. The other tier - which has been increasingly compromised by AOL's inability to distinguish honest email from spam - will remain in place. AOL hasn't solved the spam problem at all they've merely created a second tier for delivery, one favoring those who can afford to pay AOL's express rate.
"In fact, CertifiedEmail serves as a valuable, new standard and threshold for the delivery of legitimate email that will serve as a guidepost for other email senders to follow and adhere to." "We continue to provide exceptional service to all email senders who conform to our antispam guidelines," Graham writes in a rebuttal to our campaign. AOL subscribers will receive certified email in addition to the regular traffic that clutters most inboxes. As AOL turns its attention to revenue generating email it has a cash inducement to let its free-to-send service grow increasingly unreliable.ĪOL spokesman Nicholas Graham presents his company's new regime as a boon to end-users, stating - misleadingly - that a certification system will protect user inboxes from spam. In fact, the AOL pay-to-send plan could make spam worse. While the organizations occupy almost every corner of the political landscape, we're united in opposition to AOL's plan to make large group e-mailers pay to bypass the email service's Swiss cheese spam filters and get guaranteed delivery to the inboxes of AOL customers.ĪOL's pay-to-send plan is the latest media snake-oil scheme, designed to give users the impression of improved service while serving no one but the company’s bottom line. In addition to Free Press and Electronic Frontier Foundation, coalition members include Craigslist founder Craig Newmark,, Gun Owners of America, the Association of Cancer Online Resources, the Humane Society, the AFL-CIO, RightMarch and others.Ĭumulatively, these groups count more than 3 million AOL subscribers as members, or in excess of 15 percent of AOL's customer base. Today, an unlikely coalition of more than 50 groups, representing some 15 million people, launched a campaign to fight AOL's new pay-to-send email scheme.
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